TV Shows and MMOs

Massively has pointed out the latest on the Sci-Fi Channel's upcoming TV Show/MMO. It will be Sci-Fi (no real big shock) and set on an alternate universe Earth. They then point to an article on Joystiq which asks whether or not this can work. The article rightly points out the challenges of creating the show, though I feel it misses the possibilities a bit - for example, does the show have to be weekly? Does every episode have to be game driven? Obviously I think the answer is 'no'. Sci Fi isn't my first thought in high quality self-produced content, but I'm willing to give them the benefit of the doubt, for the moment.