wealth management

Some thoughts from the other side, as presented by Arts and Letters Daily: people now hire companies to choose a name for their child - something, perhaps, unique:

Lisa and Jon Stone of Lynnwood, Wash., turned to a name consultant because they didn't want their son to be "one of five Ashtons in the class," says Mrs. Stone, 36, a graphic designer. For Mr. Stone, 37, a production director for a nonprofit arts organization, the challenge was to find a "cool" name that would help his son stand out. "An unusual name gets people's attention when you're searching for a job or you're one in a field of many," he says.

and, for those even richer, there's a how not to end up like Paris Hilton class for the ultra rich.

As far as the Paris Hilton article, I can tell you that it's going to take a lot more than 2 weekend sessions to give these kids a clue. On the subject of names--I happen to be very interested in this particular subject right now, as I ponder in various ways what name to bestow upon my to-be daughter that will ensure wealth, liberty, and a need for Paris Hilton classes in college. I personally love http://notwithoutmyhandbag.com/babynames/ and am a member on their forum within. It's very interesting and enlightening (despite the fact that most forumites hate my own name). I also am fond of a type of name analysis that tracks name popularity over time. An online version that suggests similar names is at http://www.nymbler.com/nymbler/. And of course it's just really hard to go wrong doing your own research at http://www.ssa.gov/OACT/babynames/.