Another day, another attempt to wrest control of your identity by a (the) social network. I've been thinking about the various and sundry attempts I've made to build my own stack - some successful (this blog runs on custom software), some less so (I wanted to build my own like tracker - didn't happen). The open web was supposed to give us access to these tools - someone else builds them, and we benefit. The shared economy. But there was a revenue stream to be had, and now we are the product, and everything is once again locked down. Add in the NSA for some solid tin-foil fun. The one good thing I see is that people are becoming aware that privacy is a myth, and some of the best and brightest are taking this on. But there's not an easy answer - unless you run the whole stack out of your house, it's hard to see a path to real privacy. Well, excepting going offline altogether...